Mahafreed Irani I TNN
Mumbai: A film shows a man speeding on his motorbike, enjoying the wind ruffling his hair when his cellphone starts ringing. So, with one hand on the bike handle, he digs into his pant pocket to remove his ringing phone. The camera zooms out just then to show, god of death Yamraj riding pillion with the phone in his hand. The bike skids and the rider is killed.
This short ad film—highlighting the dangers of driving while talking on a mobile—was just one of the many films, with a message for the public, which was screened on Monday. But what made the ad film festival different was the fact that all the films were made by students—some as young as 11 years old—for India’s first ad film-making contest on the internet.
Most participants used their pocket money to meet the film budgets, which ranged from as low as Rs 300 to as high as Rs 6,000. The money was spent on software for editing and the videotapes used.
More than 1.7 lakh online votes will now decide which seven of the short-listed contestants get to fly to Malaysia to make a film on Malaysian tourism.
The top nominees in categories like Best Public Service Ad, Best Celebrity Promotional Ad and Best Ad for Futuristic Products were showcased on Monday. Jury panel members were impressed, especially when they realised that more than 70% of the entries were in the Public Service Ad category.
When 15-year-old Hriday Bhatia saw children as old as him inhaling drugs in a parking lot, he was taken aback. Bhatia decided to direct a twominute film aimed at parents of drug abusers. Film-maker and former Mumbai sheriff Kiran Shantaram, who was a jury member, recalled the days when his father and founder of Prabhat Film Company, V Shantaram, didn’t have avant-garde technology to make films. “Greats like Raj Kapoor and Bimal Roy used to spend hours peeping into the camera viewfinder to get the perfect shot,’’ he said.
The contest was held by an online portal for children. Its event ambassador, Johnny Lever, said GenNext directors would take over the advertising industry.
Mumbai: A film shows a man speeding on his motorbike, enjoying the wind ruffling his hair when his cellphone starts ringing. So, with one hand on the bike handle, he digs into his pant pocket to remove his ringing phone. The camera zooms out just then to show, god of death Yamraj riding pillion with the phone in his hand. The bike skids and the rider is killed.
This short ad film—highlighting the dangers of driving while talking on a mobile—was just one of the many films, with a message for the public, which was screened on Monday. But what made the ad film festival different was the fact that all the films were made by students—some as young as 11 years old—for India’s first ad film-making contest on the internet.
Most participants used their pocket money to meet the film budgets, which ranged from as low as Rs 300 to as high as Rs 6,000. The money was spent on software for editing and the videotapes used.
More than 1.7 lakh online votes will now decide which seven of the short-listed contestants get to fly to Malaysia to make a film on Malaysian tourism.
The top nominees in categories like Best Public Service Ad, Best Celebrity Promotional Ad and Best Ad for Futuristic Products were showcased on Monday. Jury panel members were impressed, especially when they realised that more than 70% of the entries were in the Public Service Ad category.
When 15-year-old Hriday Bhatia saw children as old as him inhaling drugs in a parking lot, he was taken aback. Bhatia decided to direct a twominute film aimed at parents of drug abusers. Film-maker and former Mumbai sheriff Kiran Shantaram, who was a jury member, recalled the days when his father and founder of Prabhat Film Company, V Shantaram, didn’t have avant-garde technology to make films. “Greats like Raj Kapoor and Bimal Roy used to spend hours peeping into the camera viewfinder to get the perfect shot,’’ he said.
The contest was held by an online portal for children. Its event ambassador, Johnny Lever, said GenNext directors would take over the advertising industry.
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